It is interesting to consider the question as to whether refurbished Macs are a niche market. A niche is defined as “a specialized segment of the market for a particular kind of product or service.” There are certainly different ways to look at this. At CheshireMacs, we provide the highest-quality service. When it comes to quality of repair and our dedication to customer service, we are proud to say that our reputation for excellence precedes us.
However, to make the assumption that customers looking for refurbished Macs are a niche market underestimates the intelligence and growth prospects of this particular market. Why is this? Clients that use our services are not just looking for a cheaper alternative. There are a range of reasons why they feel a refurbished iMac or MacBook is what they are looking for. Furthermore, our clients are likely to have invested time into finding both the correct product for their needs as well as the right Company.
The trick to expanding this market, which may have at one time been considered niche, is education. Providing our existing and potential future clients with information allows them to make informed decisions.
Refurbished Macs – Education is key
It is really important that our clients know that our refurbished Apple Mac computers go through a rigorous process from start to finish. This ensures that every refurbished product will perform just as buying from new. Saving you money as well as giving you peace of mind.
Furthermore, all of our refurbished Mac computers come with a 12-month hardware warranty. Nothing leaves our store until it has been checked, checked and checked again. This means that when you buy your refurbished Apple Mac from us, you can do so with 100% confidence.
We are extremely proud to see the huge growth of this market. With over 20 years’ experience we have worked hard to provide valuable information about our products while offering a friendly and professional service. Have you got questions about buying a refurbished Mac? Please get in touch today.